_edited.jpg)
CONSULTING & AGENCY
Whether you need help developing a social media presence, building creative promotions to attract an untapped market, or researching an industry to find the ideal options to expand your business - or anything else marketing-related - MKT Marketing Consulting & Agency can be your solution! Below are some samples of our recent projects. If you want to learn more about these projects or inquire about partnership, email us at mkt@wsb.wisc.edu!
Wisconsin Women's Pre-Med Association
Brand & Logo Creation | Fall 2023
MKT conceptualized and designed a beautiful and impactful brand identity for the Women's Pre-Med Association, with symbolism emphasizing the club's commitment to uniting and uplifting Women in Pre-Med, culminating in six logos with various use cases.
Forward Madison
New Market Penetration | Spring 2024
MKT worked with a local soccer team to address lack of student engagement. We conducted comprehensive market research, including focus groups, surveying, and data analysis to assess student perceptions. We then developed innovative promotional activations and designed a brand ambassador program to build stronger connections with the student demographic.
Xanterra
Voice & Tone Guide | Fall 2023
MKT revitalized Xanterra’s digital marketing identity by developing a voice and tone guide to optimize engagement across its diverse target markets. The guide enabled Xanterra to tailor digital strategies for each brand in its portfolio, ensuring personalized and consistent messaging across all consumer interaction platforms.
EduExplorer
Social Media Marketing | Spring 2024
MKT took full control of social media marketing for EduExplorer, a college consulting & exploration startup founded by a UW-Madison student. Using creative graphics, exciting post topics, and showcases of campus life and EduExplorer consultants, MKT increased engagement by over 90% and generated substantial leads through earned media.
Mozaico
Global Market Research & Investor Outreach Strategy | Fall 2024
Conducted in-depth global market research on over 1,500 coastal power plants, identifying 25 high-potential B2B clients based on market share, sustainability, and corporate values. Developed targeted marketing materials and investor one-pagers using Adobe InDesign to support business development and investor engagement.