The Sales and Promotions committee heads the Wisconsin School of Business Pop-Up Shop which stands as the exclusive seller of all business school apparel. Committee members will have the chance to touch a variety of areas that contribute to the operation and success of the store. These include product development, pricing analysis, supplier outreach and management, shipping, and promotional tactics. 

 

New: The Sales and Promo committee will be venturing into new territory, reaching out to other clubs in WSB and pitching unique and elevated merchandise designs specific to each club. Members will gain experience designing merchandise, the RFP (Request for Proposal) process, and consulting as a creative expert.

The Social Media committee spearheads club-wide communications and initiatives through platforms like LinkedIn and Instagram. Students will be provided training and gain expertise in the Adobe Creative Suite and Canva. As a member of the committee, you will be responsible for designing graphics, crafting the brand image for MKT, and promoting MKT events. 

 

New: We are looking for a photographer to capture club events and take student headshots. Formal photography training or experience preferred.

The Consulting committee provides guidance and assistance to local, national, and international businesses, helping them achieve pointed marketing objectives. Students on the committee are afforded the opportunity to get hands-on experience with strategy, client empathy, and content creation. 

 

Past semester projects include creating a marketing strategy and marketing materials, establishing new distribution channels, promoting brand awareness and brand preference, developing brand identity, market research, implementing promotional events, and exploring different media outlets for advertising. 

The Networking & Events committee assists in the planning of various activities that foster professional development and community for our members. The committee will coordinate networking opportunities such as employer site visits, case competitions, volunteer opportunities, and the spring Chicago trip. 

 

New: Planning the bi-weekly socials will no longer be in the scope of Networking and Events. We want to draw the committee’s focus to greater professional networking opportunities. Be a key part in creating new experiences for MKT members. New events, new companies, new travel - up to you!

The Sponsorship committee’s primary responsibility is connecting with local restaurants to negotiate discounts and organize catering for our meetings. 

 

Committee members help spread awareness of MKT by facilitating and creating fundraising opportunities. In addition, the Sponsorship committee assists in research and recruitment of companies to serve as official sponsors of MKT. Committee members will persuade companies to participate in activities such as speaker events and case competitions.